Bachelor of Business administration is one of the most popular courses of GGSIP University, which provides an overview of business management in a nutshell. Though it does not offer specialization but has a vast scope. It helps to lay down a good foundation for MBA, provide students an insight into career openings and enlighten them about alternative options. A Business administration graduate can opt for a good managerial position in any of the business organizations. It can be a manufacturing company, FMCG industry, export or trading houses, NGO’s, PSU’s or any other multinational corporations.

The BBA (General) Programme aims at developing student’s inherent traits and make them aware of the latest trends in the market so that they become globally competitive and above all be good citizens. The specific objectives of the programme are:-

Exposure beyond books: Special emphasis is laid on the practical training of students by organizing industrial visits, seminars, and guest lectures by corporate bigwigs.
Grooming Personal Skills: Special personality grooming exercises such as extempore, debates, group discussions, role playing exercises are introduced to students, which are pre-requisite to put up the best performance.
Personal mentoring by Gurus: The distinguish faculty members provided individual attention to the students to identify their weak areas and guide them to overcome them.

Practical aspects like Training and Development and preparation of Project Reports are the essential requirements of every management student irrespective of the specialization they opt for. Our BBA – IV Semester students undergo summer training in various organizations. The main objective of summer training is to provide the students proper industry exposure in various disciplines of management in accordance with the interest of the students. They take this assignment during the summer vacation after IVth semester in the months of June and July of every academic year and the summer training report is evaluated in the Vth semester. Apart from summer training report, students are required to work on two project reports, namely Minor Project Report & finally another Project Report, which would be evaluated in the IIIrd and VIth semesters respectively.
The college has a well equipped air-conditioned modern computer lab with latest machines having licensed softwares of Windows-2003, Windows XP, Microsoft Office XP, Norton Anti Virus 2005, Quark, Photoshop, Page-maker, Corel Draw, Microsoft back-office Server, Visual Studio, FPGA-mentor Graphics etc. The existing Computer Lab is having a number of ultra modern computers connected through LAN and having a provision for further expansion in the near future. The College has a leased line with high-speed bandwidth to provide round the clock Internet access to students to enable them to remain connected with the information superhighway. Each computer has separate power back up.The Computer Lab is also equipped with LCD Projector and Screen.